Funk Parade, Deloitte Digital, Alex Braden Introduce “Boombox” App
Free iPhone App Makes Any Group a Marching Band
Funk Parade, Deloitte Digital, and Alex Braden have partnered up and announced the joint release of “Boombox,” an innovative free iPhone app that syncs users’ phones into a powerful funk-driven marching band. https://appsto.re/us/7O6Qbb.i
The project was a collaboration among Funk Parade, a volunteer team of developers and designers at Deloitte Digital, and DC-based composer and sound artist Alex Braden. The Funk Parade takes place on Saturday, May 7th in the U Street and Shaw neighborhoods.
The concept for the app was inspired by a void in last year’s parade, according to co-founder, Chris Naoum. “While the festival was amazing I felt that there were large portions of the parade that did not have enough music. Maybe this was because not everyone can play an instrument and every person with an individual speaker playing their own music would sound crazy.” With that thought in mind, Chris connected with local DC artist Alex Braden. Their goal was to engage a larger portion of the crowd to “put the music in their hands and make them (the crowd) part of the creative fabric of the parade”
That’s when the Funk Parade team partnered with a group of developers at Deloitte Digital. The concept was a mobile app that is free, simple and would connect parade participants through music. The app consists of eight unique boomboxes, each playing a unique section of Braden’s composition, with visuals designed by Deloitte Digital artists. All of the tracks automatically synch up with each other and any combination of tracks played at the same time will create a unique and funky jam. A pair of users can cycle through the eight combinations of instruments, “remixing” the composition as they like; and eight or more users could collaborate to enjoy the entire mix of instruments and funk.
This year’s Funk Parade will feature a “Boombox Walk” allowing everyone to participate. All you need is the Funk Parade Mobile app and your app will sync with everyone else in the parade to create one awesome soundtrack, with each mobile device representing a unique section of the Boombox Walk Band. Just download the app, bring a speaker if you have one, and meet at the parade starting point at the Howard Theater at 3:30 PM on May 7th.
Engaging attendees in the day’s experiences has always been central to the event. This isn’t a spectacle to watch, it’s a celebration to join.” The parade is participatory, and all are encouraged to join in. Bring your funk and put it all out on the street. It’s what the Funk Parade is all about.” – Justin Rood, Funk Parade co-founder
How do you use this App – check out Grammy nominated artist Kokayi and Cherry Blossom Creative Owner Torie test out the app.
About Funk Parade
The Funk Parade celebrates DC’s vibrant music and arts, the U Street neighborhood, and the spirit of funk that brings people together. In 2014, over 25,000 Washingtonians participated in the first-ever DC Funk Parade. In 2015, more than 50,000 from all corners of the District came together for the second Funk Parade. This year, over 75,000 people are expected. For more information visit funkparade.com.
About Deloitte Digital
Deloitte Digital is creating a new model for a new age—we’re a creative digital consultancy. That means we bring together all the creative and technology capabilities, business acumen, and industry insight needed to help transform our clients’ businesses. With our end-to-end capabilities, clients can bring us their biggest challenges, knowing we’ve got what it takes to bring a new business vision to life with digital.
About Alex Braden
Alex Braden is a DC-based composer, multi-instrumentalist, and sound artist. His fine art practice often focuses on interactive, multi-timbral sound installations, which he has exhibited both locally and nationally. Alex is a founding member of the DC-based public art initiative, Zerozero Collective. He records and performs with rising indie-pop starlets The El Mansouris, and tours nationally with Young Rapids.